Day 6 – Branding solutions and telling stories

After the day off, it was time to focus on crafting a story to support the solution. As we see it, proposing a solution to a problem is only one part of the issue at hand: what is also needed is a story – or a brand – to connect with the people affected by the solution. With this assumption in mind, the participants started with word association tasks: how does our solution feel, what does it look like, what do we want to communicate with it?

Shifting away from the actual, even concrete, project by focusing on the branding aspect, the participants were able to let their imagination run wild as various kinds of word associations started to emerge!

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